Business is a game. To win, you must have a detailed strategy. If your business brand must scale, and dominate the market, you should have a workable brand strategy. A practical brand strategy entails the comprehensive 'big picture of your business promises, long-term...
7 MINS READ → Branding your business is the first step to putting the needles together that build your brand, whether you are a rising business person or have an established small business. Branding is about presenting your business in the way you want people -...
7 MINS READ → Personal branding is all you do to establish your expert authority in the mind of your target audience. It gives you the opportunity to build emotional relationships that can drive meaningful engagements. Such engagement creates unique value for your...
Adding prints to your marketing mix is a sure way to drive brand growth that will be sustainable. Print is not dead and many still people prefer it. In fact, many organizations and businesses can't operate without print. Even with all the digital advancements, print...
Brand experience is the ultimate brand value any business can gain. The overall objective for an effective brand strategy is to make sure your target audience enjoys an awesome brand experience at all times across all touchpoints in your business. Achieving this one...
To thrive beyond just growing as an optometrist, you must see your eye clinic as an eye care business. See your patients as eye health consumers requiring an awesome consumer experience. If you are running an established optometry eye clinic with a clear vision or a...
Anyway, that will guarantee your full website assets should be embraced. Failure to have full access to your website is like building a house on your own land but prevented from going in and out by the builders. In fact, recently a friend could not renew his expired...