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How Personal Branding Can Boost Your Professional Growth.

Okwukwe Davis
May 25, 2022

7 MINS READ →

You may not believe this, but it actually works. And this post will show you how it happens. Personal branding has a far-reaching effect on your professional growth. As you know, personal branding in a nutshell takes into consideration the way you wish and want others to perceive you, and the plan and effort you put in to achieve it. Your personal branding can spur advancement in your profession and place you at the forefront to enjoy growth. Apart from personal branding influencing how far you can climb on your professional ladder, it can also dictate the fastest way to get there so you enjoy unmatched growth in your profession. And this is how it plays out.

 

It Connects You With Like Minds.

The more you work to build your personal brand, the more people will want to associate with you – both online and offline. Individuals from all walks of life will tend to be drawn to your qualities, character, and convictions, and would want to buy into the solutions you bring to the table. Your personality becomes attractive, opening you up for connection. And the more connected you are, the more opportunities you have to meet and mingle with similar top-classed individuals, both within your professional circles and beyond. This tends to open doors to business opportunities and career milestones that will definitely add feathers of success to your professional growth. 

 

Personal Branding Gives You A Guide.

When you have a personal brand, it can help you to intentionally dictate what you really desire, your objectives, and areas to develop within your profession. Well-written goals of your personal brand can act as a compass, serve as a reminder of your objectives, and determine how best to arrive at them. It can also guide you as you craft your resume, and cover letters. These will help you land a desired job, and hit an enviable milestone in your professional cadre.

Your Personal Brand Boosts Your Visibility.

As a rule of visibility: The more you build your personal brand, the more visible you’ll become. You’ll draw in additional fans online and offline. Assuming you’re an Optometrist, building your personal brand as an expert eye doctor, or sharing content relating to eye care, you’ll be known. The more your content gets shared, the more followers you’ll draw in. As your fan base develops, you can hope to be spotlighted in the media. News sources are continuously searching for specialists to comment on specific subjects and would come for you. The more you’re highlighted in news sources, the more open doors you’ll get to both your profession and beyond. Who doesn’t like such fame?

stand-out-Personal-Branding

Personal Branding Helps You Stand You Out.

Assuming you have a reputable personal brand as a content writer, and you’re also a trained pharmacist by profession. If you’re applying to a pharmaceutical firm for a job, you can bet, that your curriculum vitae (bearing your robust personal brand) can push up your application. You would definitely stand out amongst other applicants – who have only modest profiles. Your employer would most definitely discover you have a reputable skill to offer to the company apart from your main profession, and that alone positions you better for the picking. With these added cups of skill, you have more to offer to the company, and you can even negotiate for higher pay, and a more befitting package, unlike others that have no personal brand to their portfolio. From the professional angle, you’re making progress.

It Highlights Your Expertise.

Keep in mind, that your personal brand is the means by which you introduce yourself to the world. This implies that a lot of individuals judge you based on the content you share with the world. The more important the content you share, the more you show that you’re a specialist who ought to be relied upon. With each piece of content that you share, you set up a good foundation for yourself as an expert in your field. As somebody who truly knows what they’re talking about, and understands what they offer. You’re demonstrating exactly how much worth your value proposition is, positioning yourself as the go-to person in your industry. The more you show your skill, the more people trust you and would consult your professional expertise. It’s a push-up to your profession.

Personal branding Easily Spurs Job Promotion.

Now here is a scenario: Suppose you were newly hired in a company as a web developer – your profession – but you’ve built a personal brand revolving around content writing, chances are you may find opportunities in your company that better leverage both your professional knowledge and your brand’s skill. By expressing your skill – when needed – and helping the company through writing, it can lead to different opportunities within the organization. Such opportunities can lead to your promotion within the company to a role that better fits your double competencies. It’s a success achieved in your professional life, because of your existing personal brand.

Wrapping It All Up:

Pulling a lateral height of growth in your profession can be tough because of competition amongst your colleagues, but it comes easier if you have an already established personal brand. Because of the benefits of having a personal brand, success in your professional advancement would come in handy. This post sheds more light on it. And building a unique personal brand can be easy if you desire. This post will guide you today.

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The Author

Dr.Okwukwe Davis

Okwukwe Davis

Optometrist, Digital Marketer & Founder/Design Strategist at StarRose Designs, a web design & marketing agency. Okwukwe helps Nigerian optometrists, SMEs, and rising professionals discover growth through web design aligned with brand strategy. When not delivering eyecare or designing websites, Okwukwe, as a freelance writer creates content that builds valuable relationships.

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