An effective eye clinic website is an indispensable asset in today's digital age. Imagine what it was like for optometry eye clinics before the advent of mobile phone services in Nigeria. I remember when a patient kept trying to locate our eye clinic but could not...
To thrive beyond just growing as an optometrist, you must see your eye clinic as an eye care business. See your patients as eye health consumers requiring an awesome consumer experience. If you are running an established optometry eye clinic with a clear vision or a...
Eyecare business growth cannot be achieved without the adoption and implementation of powerful business strategies. Until optometrists begin to see eyecare delivery as a special purpose-driven business beyond clinical skills, nothing much will change. It’s time the...
Optometrist leadership has never been more important than now for eye clinic growth. Patients are becoming more like eye health consumers than just patients. Employees are more exposed to global knowledge with ever-changing working demands. With all these changes, the...
Optometrists must chart new roads for eye clinic growth.Doing school runs can be stressful. This is notwithstanding the joy of seeing to the development of your children. It can be especially stressful if you stay in a big busy city or most capital cities. We usually...
Your brand as an optometrist is already awesome! You will then be wondering if this article is even necessary. Why do I still need to develop my brand as an expert optometrist? Branding as you will come to see is not just what you think you are but how your target...
Knowing how to attract patients from rural communities will enhance eyecare reach. It will consequently improve eye clinic growth. Many people in Nigerian rural communities would still use urine to wash their eyes when they suspect bacterial conjunctivitis popularly...