How Helping People Feel Happy Can Drive Small Business Growth

7 · 11 · 21

Helping people feel happy starts as you count them important by building engaging relationships. This will surely drive small business growth or personal brand growth. The primary purpose should always be to invest in people by creating great value and easing their pain points.

All stakeholders in any business need to feel important enough to remain committed to the overall goal. In today’s, business world stakeholders have expanded. Those who have a stake in any business has grown beyond founders or shareholders to include employees, suppliers,  host communities, and even none consumers( after all their relatives or friends may be your customers)

Organizations are now seen more like humans than just entities. They therefore should stand as agents of happiness in the immediate host community and beyond. People feel more important when you commit to helping them receive awesome experiences along with every touchpoint of your business. Of course, if they are satisfied and happy, the happier you will become.

There are so many ways to help people discover happiness through your business or personal brand. According to the article – Make Other People Feel Important, Bolt Access Insurance outlines steps to helping others feel important. These include but of course not limited to:

  • Being Courteous With Everyone
  • Never Complaining or Criticizing
  • Listening 
  • Showing Admiration Toward Accomplishments or Traits
  • Agreeing Often
  • Raising People’s Self-Esteem
  • Saying ‘Thank You

Being Courteous With Everyone

People are humans beyond being customers or even potential customers. To make people feel important demands you treat them with respect and kindness. This is not just because you want them to buy from you but because happiness is a necessity for all. For instance, someone may call or visit to ask for a quotation for a small printing job far below what you offer. Do you still treat them kindly knowing they are not likely customers or do you treat them with disdain?

Never Complaining or Criticizing

People will be happy and appreciate you when instead of complaining or criticizing them you kindly point out issues to them. Constructive criticism to those who appreciate them will foster happiness and bring out the best in people. For instance, what is the culture in your organization when employees underperform or even outrightly do wrong? Is it to correct or to punish in the first instance. Employee experience is a vital aspect for any business today so keeping them happy is good business.



We are all happy when people listen to us. Listening to understand is in fact, a great communication skill needed for success. When you listen to understand, it means you have not already concluded what to say even before hearing what the other person has to say. Understanding means getting the context within the spoken words. There will be more happiness in the world if we listen to understand instead of to reply. According to Stephen R. Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change,

Most people do not listen with the intent to understand; they listen with the intent to reply.

Showing Admiration Toward Accomplishments or Traits

People will definitely feel important when you make simple compliments. Adminiritnc the good qualities or praising the achievements of your customers even when unrelated to business is bound the create a feel-good situation. Showing admiration goes to show your human nature beyond pursuing monetary gains.

Agreeing Often

To make people feel important does not mean you should always agree without mutual benefit. It simply means you don’t just disagree to stamp authority but always seek common ground to achieve a win-win agreement. It also means you explain why you don’t agree while showing openness to linking towards superior reasoning. This approach keeps happy and confirmatory coming to you with suggestions and new ideas. This is especially great for teamwork and employee relationships.

Raising People’s Self-Esteem

People will always have some sense of importance if you speak to them in ways that do not dampen their egos. Making sure to not pass judgment on others will always remain a good people management skill. This will most likely help your business as people feel more comfortable around you.

Saying “Thank You”

A very important part of making others feel important and being happy is to be thankful. Always expressing gratitude and appreciating people is always a rewarding act. You can thank people for their time, appreciate customers for feedback, express gratitude to those who make contributions in a meeting, celebrate achievements in your organizations, recognize employees for exceptional contributions, etc. Always thank the person who provides you with feedback. Doing so creates a sense of understanding, and encourages that person to approach you with fresh ideas. Do you need abundance in your business?

Gratitude is the open door to abundance.


Wrapping it all up

Helping others is not only good for them and a good thing to do, but it also makes us happier and healthier too. Giving also connects us to others, creating stronger communities and helping to build a happier society for everyone. And it’s not all about money – we can also give our time, ideas, and energy. Whether you run a small business enterprise or a big organization, you need to display humane characteristics. As you inspire those who engage with you or your business, you will build meaningful and profitable relationships. These breed happiness and of course business growth. Moreso, your personal brand becomes consistently established even as you also continue to build brand empathy with your customers. Meanwhile, building customer brand empathy is one of the 3 Powerful Ways to Create Awesome Brand Experience. Awesome brand experiences guarantee happiness which drives business growth.

Always remember that everyone with whom you have a relationship has an invisible sign on their forehead that says ‘Make Me Feel Important.’ Treat them accordingly. 

– Eric Philip Cowell

If you wish to know more about how to create the best experience for your customers, Book a Free Discovery Call with Okwukwe Davis – Optometrist & Design Strategist.

Okwukwe Davis Ihentuge

Written By Okwukwe Davis

Okwukwe Davis is an Optometrist, Digital Marketer, and Web Design Strategist. Aside his primary eyecare profession, he is committed to helping Eyecare Businesses, SMEs and Professional Brands discover awesome brand growth with Web Design aligned with Branding and Digital Marketing Strategies.Optometrist, Digital Marketer & Founder/Design Strategist at StarRose Designs, a web design & marketing agency. Okwukwe helps Nigerian optometrists, SMEs, and rising professionals discover growth through web design aligned with brand strategy. When not delivering eyecare or designing websites, Okwukwe, as a freelance writer creates content that builds valuable relationships.

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