5 MINS READ →Blogging for business is one of the incredibly effective avenues to grow your business. Your existing customers and target customers are constantly seeking valuable information. They might be seeking to know more about your products or services. They...
Digital marketing in today's world has become the major avenue for driving brand growth. This is due to the snowball in the use of the internet with massive attention being diverted from the physical terrains to the digital world. Businesses have embraced digital...
Knowing how to attract patients from rural communities will enhance eyecare reach. It will consequently improve eye clinic growth. Many people in Nigerian rural communities would still use urine to wash their eyes when they suspect bacterial conjunctivitis popularly...
7 MINS READ → Digital marketing is vast and can be overwhelming for a small eye care business on a tight budget. Need not be so. The secret is to know where you are, where you want to be and how to get there. Sometimes this journey can be at a minimal or no cost. To...
7.6 MINS READ → Marketing is too important to be left to the marketing people.” according to Peter Drucker. Eye care practice is ubiquitous now. Many optometrists now resort to outreach programs more as a survival tactic. Sometimes these are poorly and...