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Business Branding Made Easy: How To Grow Your Brand

Okwukwe Davis
Feb 24, 2022

7 MINS READ →

Branding your business is the first step to putting the needles together that build your brand, whether you are a rising business person or have an established small business. Branding is about presenting your business in the way you want people – especially potential customers – to perceive you. If not done right, your business will quickly become lost in the sea of numerous businesses in the market. Branding is all about perception.

It takes a clearly defined brand message to communicate and to stamp these desired perceptions in the mind of your existing or potential target customers. This is pivotal to your business survival, but unfortunately, lots of startups miss it and may watch their businesses fold up within a few years of take-off. But, this post will show you three key aspects of your brand you must build, and easy ways you can start building your business brand to survive, and thrive. They include:

  1. Your brand strategy.
  2. Your brand identity.
  3. Your brand marketing.

Your Brand’s Strategy: 

Every growing business must have a blueprint of their future plans and offers to their target customers. According to Mike Parson in his book- Brand Strategies: How to Connect Consumer’s Experience And Marketing Process (Paperback), Brand strategy defines rules and guidelines on how, what, where, when, and to whom you es brand communicate your brand messages. A well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity, as defined in Treejya

Brand strategy is much more than simply announcing your brand value. It communicates the value your brand stands for, the brand experience you want to instill in the minds of your customers whenever they think about your brand. And also must bring to the table how your brand is able to offer solutions to the pain points of your target customers. All these are key for your business to build a memorable brand experience in the minds of your target customers, driving brand growth. Your brand strategies must convey this message with clarity to the understanding of your target customers. 

As a rising entrepreneur, if you desire to dominate the market with your brand, then you have to start crafting a brand strategy that clearly informs, easily connects, and strongly convinces your target customers to always believe in your brand. Else, your business may hit the rock in no time soon. You may want to see 3 Powerful Ways To Create an Awesome Brand Experience as highlighted in one of our previous quotes.

Your Brand’s Identity

Investopedia defines brand identity as the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Every awesome brand that dominates the competitive market today has an exceptional brand identity. Brand identity is what easily defines your brand when your target audience sees them. Brand identity is the essential physical feature of your brand. It includes brands’ color, logos, fonts, designs, and more. All these form your brand package. Whether you’re building your personal brand, or you already have a small-medium business, having your brand’s identity is one of the basic steps to launch. With them, you spread and plant your brand message in the minds of your target audience. It’s among the introductory decisions you ought to make to position your brand for relevance and visibility and to become memorable. 

And having a brand’s identity can be easy. All you need to do is: Do your market research. Observe your target audience. Choose a simple and unique logo that reflects your brand’s personality. Craft an appealing design that leaves a memorable perception. Use color/s that resonate with your business or personal brand values. You are free to study and model your competitors to see what works, but don’t copy. Your brand is unique. Get creative. Get this done, and see your brand identity push your brand from zilch to the top. But you still have one more step to take. Brand marketing.

Your Brand’s Marketing

Having a transparent and convincing brand message is one step for your brand’s success, the flip side is how to communicate this message to your target customers. Brand marketing is a particular approach to creating a brand name and design, establishing clear creative communications, and performing marketing activities that will differentiate your product from others. This is achieved with clear brand marketing strategies. It’s key because it makes your brand offerings known to the larger market and boosts brand visibility. 

For your business to achieve awesome brand awareness, build a strong market around your business, and serve your customers better, you ought to do the needful. Sit down and plan it out. Know your target customers. Understand how to easily reach and engage them. Design the avenue distinct to your brand. Find a brand voice familiar to your target audience. You must design a solid brand marketing strategy, and leverage it to achieve brand loyalty.

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In Conclusion

However, building your business brand is a journey. It can be developed over time. But you have to sit and do the background work if you intend to project your brand and dominate in the competitive market. While it’s applaudable to do it yourself, you may also want to engage a brand strategist to shorten your curve, save your resources from the frustration of trial and error. And within a short time, develop and position your business brand for exponential success. What do you think?

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The Author

Dr.Okwukwe Davis

Okwukwe Davis

Optometrist, Digital Marketer & Founder/Design Strategist at StarRose Designs, a web design & marketing agency. Okwukwe helps Nigerian optometrists, SMEs, and rising professionals discover growth through web design aligned with brand strategy. When not delivering eyecare or designing websites, Okwukwe, as a freelance writer creates content that builds valuable relationships.

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