Knowing how to attract patients from rural communities will enhance eyecare reach. It will consequently improve eye clinic growth. Many people in Nigerian rural communities would still use urine to wash their eyes when they suspect bacterial conjunctivitis popularly... 
4 MINS READ → What is a personal brand? According to BrandYourself, “When we talk about “personal branding” we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences... 
3 MINS READ → There is something of special value in you. You may not have polished it. You may not even have discovered it. Unfortunately, many people, especially in this social media age, know others more than they know themselves. Those celebrities and influencers... 
7 MINS READ → Digital marketing is vast and can be overwhelming for a small eye care business on a tight budget. Need not be so. The secret is to know where you are, where you want to be and how to get there. Sometimes this journey can be at a minimal or no cost. To... 
7.6 MINS READ → Marketing is too important to be left to the marketing people.” according to Peter Drucker. Eye care practice is ubiquitous now. Many optometrists now resort to outreach programs more as a survival tactic. Sometimes these are poorly and... 
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